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Entry level Android handset sales to top 20M in 2011, report suggests

April 6th, 2011 at 2:04 PM

Budget Android handsets are poised to takeoff in 2011, a new report from Digitimes suggests. The firm states that it expects 20 million to 25 million entry-level Android handsets  – defined as devices priced below $150 – will be sold globally in 2011. That figure is up from the 2.5 million to 3 million that were sold in 2010. Digitimes suggests that chips designed in China and Taiwan will drive white box OEMs to create budget-conscious handsets that will be attractive in emerging markets. An estimated 10 million to 13 million of those handsets are expected to be sold in China alone. Digitimes is known for having a mixed track record, but we do know that Android handsets — such as LG’s Optimus — were priced in the $100 range on many U.S. carriers. Similarly, last night Boost Mobile announced its new $179.99 Samsung Galaxy Prevail handset, which will be an attractive option for prepaid buyers.


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