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Cyber Week Roku deals start at $19, but they’re about to end

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Cyber Week 2021 is almost over. Thankfully, we have some great news. So many best-sellers are still down to all-time low prices even though this sale is almost over. That’s true of products across every category, too. If you’ve been waiting for a new streaming media player, now is the time to snag one. Amazon’s Cyber Week Roku deals for 2021 are amazing, and the hottest ones are still available now!

You’ll find every popular Roku model on sale right now. What’s more, prices start at just $19.99 for the wildly popular Roku Premiere. Before you pick up that model, however, you should take a few moments to look through the rest of today’s great deals. You can actually upgrade to a brand new Roku with 4K streaming and HDR for just $10 more!

Roku Streaming Stick 4K 2021 | Streaming Device 4K/HDR/Dolby Vision with Roku Voice Remote and… List Price:$49.99 Price:$46.75 You Save:$3.24 (6%) Buy Now Available from Amazon, BGR may receive a commission

Cyber Week Roku deals start now

Cyber Week Roku deals 2021
Roku Streaming Stick 4K Image source: Christian de Looper for BGR

Amazon’s Cyber Week discounts mean Roku prices start at $19 for the popular Roku Premiere, which is an incredible value. This also matches the Premiere’s lowest price of all time. The Roku Premiere is a more traditional streaming media player, so it’s a box and not a dongle. That said, it’s definitely small enough to be tucked away anywhere. It also supports 4K and HDR content, so $19 is an amazing price for this model.

The newer Roku Express HD is on sale for $19 as well!

As great as those deals are, however, you should think twice before taking advantage of it. Why? Because for just $10 more, you can pick up either one of two newer Roku devices that are way more popular.

First, we have the Roku Streaming Stick+ that has been a best-seller for as long as we can remember. It supports 4K and HDR just like the Roku Premiere, but it’s a dongle instead of a set-top box. That means you just plug it into an open HDMI port and there are no other components to worry about. This model retails for $45, but right now it’s down to an all-time low of $29.99.

Then, on top of that, the newer Roku Streaming Stick 4K is also on sale for $29.99! In addition to getting 4K, HDR, and a Roku Voice Remote like you do with the Streaming Stick+, the new Streaming Stick 4K also supports Dolby Vision and a few more great features. With a retail price of $50, this is the biggest discount that Roku has among its Cyber Week deals.

Roku’s Streaming Stick+ and Streaming Stick 4K sales are scheduled to last until December 4.

Roku Streaming Stick 4K 2021 | Streaming Device 4K/HDR/Dolby Vision with Roku Voice Remote and… List Price:$49.99 Price:$46.75 You Save:$3.24 (6%) Buy Now Available from Amazon, BGR may receive a commission

Even more Cyber Week Roku deals

If all you want is a gadget that you can plug into any TV and start streaming, it really doesn’t get any better than the deals we mentioned above. Beyond that, anyone looking for the ultimate streaming experience should definitely check out the Roku Ultra, which is down to $66 right now instead of $100. That’s the lowest price we’ve ever seen.

If you also want to upgrade the sound on your TV, however, there’s another terrific deal you definitely need to be aware of.

First, the $130 Roku Streambar is on sale for $79.98 right now at Amazon, matching the lowest price of all time. This model is a compact soundbar that has Roku’s beloved streaming software built right in, and it delivers fantastic sound quality. Unless you have a high-end TV that you paid thousands of dollars for, you will absolutely improve your listening experience with this soundbar.

Of course, there’s also a slightly higher-end model called the Roku Streambar Pro that’s discounted right now. Unfortunately, it looks like this model is almost sold out.

These Cyber Week 2021 Roku deals are set to run through the end of the month. They could sell out before then though, so definitely check them out now before it’s too late. All these deals also include Amazon Prime express shipping. That means you’ll have your new streaming media player before you know it.

Check out all those deals and more down below.

Roku Streambar | 4K/HD/HDR Streaming Media Player & Premium Audio, All In One, Includes Roku Vo… List Price:$129.99 Price:$99.99 You Save:$30.00 (23%) Buy Now Available from Amazon, BGR may receive a commission

Roku Express HD deal for Cyber Week 2021

  • Roku Express HD makes streaming easy and affordable
  • Get access to live and premium TV that streams over the internet
  • Perfect for any TV in your kitchen, guest bedroom, or to give as a gift
  • Simple setup lets you plug the Roku Express HD into your TV, connect to the internet, and start streaming
Roku Express | HD Streaming Media Player with High Speed HDMI Cable and Simple Remote List Price:$29.99 Price:$24.79 You Save:$5.20 (17%) Buy Now Available from Amazon, BGR may receive a commission

Roku Streaming Stick+

  • The Roku Streaming Stick+ couldn’t be easier to use
  • Just plug it in, set up your Wi-Fi, and start streaming your favorite movies and TV shows!
  • Long-range wireless connectivity means you can use it anywhere in your home
  • You can even host an outdoor movie night in your backyard
  • Stunning picture quality thanks to 4K and HDR support
  • Supports all your favorite streaming services including Apple TV+, Disney+, Prime Video, Netflix, The Roku Channel, HBO Max, and even live-streaming cable alternatives like Sling and Hulu
Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remo… Price:$44.99 Buy Now Available from Amazon, BGR may receive a commission

Roku Streaming Stick 4K

  • This popular model lets you stream in HD or 4K
  • Plus, it supports Dolby Vision and HDR10+ with sharp resolution and stunning color
  • Tuck it away behind your TV for a clean look
  • Enjoy endless streaming entertainment with support for all the most popular streaming apps
Roku Streaming Stick 4K 2021 | Streaming Device 4K/HDR/Dolby Vision with Roku Voice Remote and… List Price:$49.99 Price:$46.75 You Save:$3.24 (6%) Buy Now Available from Amazon, BGR may receive a commission

Roku Express 4K+

  • The new Roku Express 4K Plus is Roku’s most affordable streaming media player ever to support 4K and HDR
  • Long-range wireless lets you stream anywhere in your home
  • Supports popular streaming services like Netflix, Hulu, Amazon Prime Video, Disney Plus, HBO Max, and many more
  • Use one remote to control your Roku and your TV thanks the the new Roku Voice Remote
Roku Express 4K+ 2021 | Streaming Media Player HD/4K/HDR with Smooth Wireless Streaming and Rok… Price:$39.64 Buy Now Available from Amazon, BGR may receive a commission

Roku Ultra

  • Roku Ultra is the company’s fastest and most powerful streaming media player ever
  • Enjoy lightning-fast responsiveness and quicker load times thanks to a new quad-core processor
  • 50% more wireless range ensures the smoothest TV streaming experience
  • Supports Dolby Vision and Dolby Atmos three-dimensional audio on compatible TVs
  • Lose your remote? No problem, just press a button on the Roku Ultra and your remote will play a sound so you can find it
Roku Ultra | Streaming Device HD/4K/HDR/Dolby Vision with Dolby Atmos, Bluetooth Streaming, and… List Price:$89.99 Price:$84.95 You Save:$5.04 (6%) Buy Now Available from Amazon, BGR may receive a commission

Roku Streambar & Streambar Pro

  • Fantastic sound quality that outperforms the built-in speakers on most TVs
  • Integrated streaming with access to all of Roku’s live, free, and premium channels
  • Stream in HD, FHD, or brilliant 4K
  • HDR support lets you enjoy stunning colors and vivid picture quality
  • Big sound in a compact enclosure, with four internal speakers that fill your room with crisp, clear sound
  • Dolby Audio support
Roku Streambar | 4K/HD/HDR Streaming Media Player & Premium Audio, All In One, Includes Roku Vo… List Price:$129.99 Price:$99.99 You Save:$30.00 (23%) Buy Now Available from Amazon, BGR may receive a commission Roku Streambar Pro | 4K/HD/HDR Streaming Media Player & Cinematic Sound, All In One, includes R… Price:$179.00 Buy Now Available from Amazon, BGR may receive a commission

More Cyber Week 2021 deals

If you’re looking for all the best deals for Cyber Week 2021 available right now, you’ll find them in our extensive coverage. We have all the hottest product categories covered ahead of the holidays this year. On top of that, you’ll find all the deepest discounts from top retailers including Best Buy, Walmart, and Amazon.

Check out the following Cyber Week 2021 roundups and you won’s miss any of the top deals of the season!

Go here to see this month’s best deals online!


Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Maren Estrada

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.