T-Mobile has already posted its short ad for Super Bowl XLIX, in which it uses “famous person” Kim Kardashian West to hilariously advertise the advantages of its “Data Stash” offer that lets subscribers roll over unused data to the next month.

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Basically, the new T-Mobile ad makes fun of Kardashian’s vanity to drive the point home. “Each month, millions of gigs of unused data are taken back by wireless companies,” she says. “Tragic! Data you paid for that can be used to see my makeup, my backhand, my outfits, my vacations and my outfits sadly are lost,” Kardashian continues, as the video shows an endless sequence of selfies.

T-Mobile’s Data Stash plan comes with a welcome gift of 10GB of free 4GB LTE data, the carrier reminds users on YouTube, “so you can start sharing Kim’s photos immediately.”

The full #KimsDataStash ad follows below.