Barnes & Noble may be looking to beat Amazon to the market with an eReader that includes a front-lit E Ink display. The Digital Reader on Wednesday posted an image of a purported advertisement for an unannounced Nook Simple Touch that features screen technology Barnes & Noble highlighted as “GlowLight.” The new Nook is said to have a lighting mechanism embedded over its E Ink screen that will evenly distribute light across the display surface. Further details regarding price or a release date are unavailable, however The Digital Reader suggest a Thursday, April 12th launch is possible. The full Nook Simple Touch advertisement seen below.

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Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.