Most mobile daily deal users are from high-income households, study finds

If you’re signed up for a daily deal service on your phone, odds are you’re from a high-income household. According to new data from comScore, 36.5% of U.S. phone owners who are signed up for a daily deal service have an annual income of more than $100,000. 19.6% come from households that have an annual income of between $75,000 and $100,000, 18.1% have a household income of between $50,000 and $75,000, 16.9% fall between $25,000 and $50,000, and 8.9% earn less than $25,000 per year. ComScore did not specifically name the mobile deal services included in the study, though Living Social and Groupon are among the more popular daily deal services.

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