We just spent some time with Barnes & Noble’s just-announced eReader, the all-new NOOK, and we have to say… we’re impressed. From the size, to the design, to the gorgeous new E Ink Pearl display, this device is leaps and bounds better than the previous-generation NOOK. What’s more, we think it will definitely push Barnes & Noble even further in the growing eReader space, and it should have the team over at Amazon working overtime on its next Kindle design. The exterior of all-new NOOK is composed entirely of soft-touch rubber that feels amazing compared to the hard plastic found on other readers. The new E Ink display is fantastic, and we definitely appreciated the work Barnes & Noble put into improving the seizure-inducing page transitions that plague all eReaders. They’re still there, but they’re much improved compared to older readers. The addition of a 6-inch touchscreen makes interacting with the device much more enjoyable than non-touch eBook readers, and it also helps make the size of the device perfect for carrying in a small bag or even a coat pocket. Barnes & Noble’s is taking pre-orders for its all-new NOOK starting now, and the device will begin shipping on or around June 10th for $139. In the meantime, definitely check out our hands-on gallery below!

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.