We just spent some time with Barnes & Noble’s just-announced eReader, the all-new NOOK, and we have to say… we’re impressed. From the size, to the design, to the gorgeous new E Ink Pearl display, this device is leaps and bounds better than the previous-generation NOOK. What’s more, we think it will definitely push Barnes & Noble even further in the growing eReader space, and it should have the team over at Amazon working overtime on its next Kindle design. The exterior of all-new NOOK is composed entirely of soft-touch rubber that feels amazing compared to the hard plastic found on other readers. The new E Ink display is fantastic, and we definitely appreciated the work Barnes & Noble put into improving the seizure-inducing page transitions that plague all eReaders. They’re still there, but they’re much improved compared to older readers. The addition of a 6-inch touchscreen makes interacting with the device much more enjoyable than non-touch eBook readers, and it also helps make the size of the device perfect for carrying in a small bag or even a coat pocket. Barnes & Noble’s is taking pre-orders for its all-new NOOK starting now, and the device will begin shipping on or around June 10th for $139. In the meantime, definitely check out our hands-on gallery below!

Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.