LG’s global head of marketing strategy and planning James Choi may soon find himself in hot water following a few loose comments made to British blog Pocket-lint. Of Windows Phone 7 devices sales, Choi said sales have not met the phone maker’s expectations thus far. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.” Choi went on to say that savvy users might find Windows Phone 7 “boring” after using it for a short period of time, but that there are other consumers the platform appeals to. “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to,” said Choi. “We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.” LG release a pair of Windows Phone 7 devices last year — the Optimus 7 and AT&T’s LG Quantum. Neither device received ovely positive reviews.

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.