Apple may be tweaking policies in effort to attract advertisers to iAd
Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more …
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Apple working on video iAds for iDevices, AppleTV?
Publication GigaOM is citing “multiple sources” in a report that claims Apple, Inc. is developing a video advertising system to be incorporated into iAds. The …
FTC to formally investigate Apple's iPhone policies
According to a new report, the Department of Justice and the Federal Trade Commission have come to an agreement that the latter will open a …
Feds taking a close look at Apple's mobile advertising policies
Surprise! The U.S. government is once again going to throw Apple under the microscope and investi alleged anti-competitive practices, this time for the new language …
AdMob's founder criticizes Apple
In a post on his blog this morning, AdMob founder Omar Hamoui lambasted Apple for anti-competitive behavior pertaining to the most recent changes to section 3.3.9 …
Revised iOS ad policy cuts independents a break, makes it tougher for Google
It comes as no surprise — since Steve Jobs hinted at it during D8 — that Apple has once again revised the controversial section 3.3.9 …
FTC green-lights Google AdMob deal
The Federal Trade Commission had been investigating Google’s bid to buy mobile advertising firm AdMob…that is until today. In an official statement, the FTC wrote, …
U.S. Symbian users 2.7 times more likely to click mobile ads than iPhone users
According to mobile ad firm Smaato, U.S.-based Symbian users are 2.7 times more likely to click on a mobile ad than their iPhone OS using …
Federal antitrust probe of Apple extended to include iAd
According to The Wall Street Journal, the federal antitrust probe looking into alleged anti-competitive practices by Apple has been extended to include an investigation of …
Apple's launch of iAd could aid Google in aquiring AdMob
If your bid to acquire a company is being questioned by the FTC for “anticompetitive” reasons, you have to love when another high-profile company decides …
Apple rumored to introduce iAd on April 7th
Steve Jobs and Eric Schmidt might have been able to put their differences aside yesterday as they enjoyed a cup of coffee, but the ol’ …
