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Apple may be tweaking policies in effort to attract advertisers to iAd

December 14th, 2011

Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more aggressively against Google’s advertising solutions. The Cupertino-based company originally required that advertisers spend a minimum of $1 million on its iAd platform but then halved that figure to $500,000. Now, The …

Apple's lead mobile ad exec leaves company for VC

August 18th, 2011

Apple’s vice president of mobile advertising Andy Miller has left the company to join Highland Capital Partners as a general partner, AllThingsD reported on Wednesday. Highland Capital Partners bills itself as a “venture capital firm focused on building companies in the communications, consumer, digital media, healthcare and information technology markets,” and says it has invested …

iCloud Communications sues Apple over ‘iCloud’ trademark

June 13th, 2011

A firm named iCloud Communications has filed a lawsuit against Apple over its “iCloud” trademark. Apple announced the new cloud storage and sync service dubbed iCloud during its WWDC keynote last week, and iCloud Communications now wants the Cupertino-based tech giant to get rid of “all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and …

Apple working on video iAds for iDevices, AppleTV?

October 18th, 2010

Publication GigaOM is citing “multiple sources” in a report that claims Apple, Inc. is developing a video advertising system to be incorporated into iAds. The blog reports that the new video adverts would be both Quicktime and HTML compliant and could be targeted (through the use of location and anonymized user data). The speculated service is purportedly being …

FTC to formally investigate Apple's iPhone policies

June 12th, 2010

According to a new report, the Department of Justice and the Federal Trade Commission have come to an agreement that the latter will open a formal investigation into Apple’s iPhone policies. The investigation will look into whether or not Apple’s prohibiting developers from using cross-compilers is anti-competitive. It is unclear whether or not the FTC …

Feds taking a close look at Apple's mobile advertising policies

June 10th, 2010

Surprise! The U.S. government is once again going to throw Apple under the microscope and investi alleged anti-competitive practices, this time for the new language Apple is using in section 3.3.9 of its developers agreement which appears to be directed straight at Google’s AdMob. This information comes to us by way of The Financial Times. …

AdMob's founder criticizes Apple

June 9th, 2010

In a post on his blog this morning, AdMob founder Omar Hamoui lambasted Apple for anti-competitive behavior pertaining to the most recent changes to section 3.3.9 of the iOS developers agreement. According to Hamoui, if Apple should chose to enforce what is written in the agreement, Apple would be erecting “artificial barriers to competition” which “hurt users …

FTC green-lights Google AdMob deal

May 21st, 2010

The Federal Trade Commission had been investigating Google’s bid to buy mobile advertising firm AdMob…that is until today. In an official statement, the FTC wrote, “after thoroughly reviewing the deal…it is unlikely to harm competition in the emerging market for mobile advertising networks.” Apple’s decision to venture into the mobile advertising space (see iAd), seems …