Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more aggressively against Google’s advertising solutions. The Cupertino-based company >>
iAd News
Apple's lead mobile ad exec leaves company for VC
Apple’s vice president of mobile advertising Andy Miller has left the company to join Highland Capital Partners as a general partner, AllThingsD reported on Wednesday. Highland Capital Partners bills itself as a “venture >>
FTC to formally investigate Apple's iPhone policies
According to a new report, the Department of Justice and the Federal Trade Commission have come to an agreement that the latter will open a formal investigation into Apple’s iPhone policies. The investigation >>
Feds taking a close look at Apple's mobile advertising policies
Surprise! The U.S. government is once again going to throw Apple under the microscope and investi alleged anti-competitive practices, this time for the new language Apple is using in section 3.3.9 of its >>
FTC green-lights Google AdMob deal
The Federal Trade Commission had been investigating Google’s bid to buy mobile advertising firm AdMob…that is until today. In an official statement, the FTC wrote, “after thoroughly reviewing the deal…it is unlikely to >>
U.S. Symbian users 2.7 times more likely to click mobile ads than iPhone users
According to mobile ad firm Smaato, U.S.-based Symbian users are 2.7 times more likely to click on a mobile ad than their iPhone OS using countrymen. The findings, based on 6 billion ads >>
Apple rumored to introduce iAd on April 7th
Steve Jobs and Eric Schmidt might have been able to put their differences aside yesterday as they enjoyed a cup of coffee, but the ol’ rivalry might soon be kicked up a notch >>
