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Apple buys indoor mapping company in latest bid to improve iOS Maps

Published Mar 26th, 2013 7:50AM EDT
Apple WifiSLAM Acquisition

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Apple (AAPL) is still plugging away in its efforts to improve its widely panned iOS Maps application and on Monday it paid an estimated $20 million to acquire indoor mapping company WifiSLAM. The Wall Street Journal reports that WifiSLAM “has developed ways for mobile apps to detect a phone user’s location in a building using Wi-Fi signals” and “has been offering the technology to application developers for indoor mapping and new types of retail and social networking apps.” An Apple spokesperson wouldn’t tell the Journal why Apple had acquired the company and only said that it “buys smaller technology companies from time to time.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.