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Best Buy, see MacBook Air stockouts ahead of imminent refresh

Zach Epstein
June 27th, 2011 at 8:01 AM

It looks like we may finally see Apple unveil its mid-2011 MacBook Air models some time this week. Best Buy has stopped shipping all MacBook Air notebooks as of this past weekend. The online retailer is still taking orders, however, which indicates that Apple will likely not adjust pricing when it issues its refreshed models. Of note, unless Apple introduced an entirely new model at a much lower price point, this puts earlier rumored sales targets of 8 million units well out of reach. Several sellers on the website are showing low inventory or stockouts as well, further supporting the notion that Apple has stopped refreshing distributor inventory as it prepares to begin shipping updated MacBook Air models. Apple’s mid-2011 MacBook Airs are expected to feature Intel’s new Sandy Bridge processors and Thunderbolt I/O ports, among other changes.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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