September marked the first Apple event in which two iPhone models were announced concurrently. Considering the endless stream of rumors, it failed to shock anyone, but it might be the first step to a more frequent release schedule for Apple devices. AppleInsider reports that after meeting with Apple CEO Tim Cook, Morgan Stanley analyst Katy Huberty believes that Apple will use the introduction of multiple iPhones to start staggering announcements throughout the year rather than piling them all up during the holiday season.
This would mark a shift for Apple, which this past fall announced both the iPhone 5s and the lower-cost iPhone 5c at the same event. The iPad gained a more affordable companion last year as well, but the second-generation iPad mini appeared alongside the iPad Air during the October media event. It’s still difficult to determine if Apple’s iPhone 5c gamble paid off, but Apple might have had even more luck with the lower-end model if it had been introduced at a dedicated event of its own. According to Huberty, we might see something along those lines in the coming years.