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Apple 'iTV' intro set for WWDC, report claims

Rumors surrounding Apple’s entrance into the television market continue to gain steam, and a recent report suggests that Apple plans to unveil its debut HDTV next week at the annual Worldwide Developer Conference in San Francisco. In a note to clients on Wednesday, Jefferies & Company analyst Peter Misek wrote that Apple may surprise show goers next week by pulling back the curtain on its television set. The analyst also claims that companies including AT&T, Verizon, Rogers, Deutsche Telekom and France Telecom are already testing Apple’s HDTV in their labs. BGR reported late last month that Apple may unveil a new TV user interface tied to its Apple TV set-top box at WWDC, however a physical TV announcement was not expected by our source.

Apple’s upcoming flat panel television, or “iTV” as it is often called, is expected to feature voice controls powered by Siri, LCD panels manufactured by Sharp and possibly a unique content distribution model that offers channels in app-like bundles. A few outliers believe Apple’s HDTV might not launch until some time in 2013 or even 2014, but a number of reports — including an earlier note from Misek — suggest that preliminary manufacturing has already begun ahead of a launch in the fourth quarter this year.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.