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Apple’s television said to launch in mid-2012 as competition begins to panic

Updated Dec 19th, 2018 7:36PM EST

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Apple’s competition is scrambling as it attempts to figure out exactly what the company has in store for the television industry next year, one analyst reports. In a recent note to clients, Jefferies & Company analyst Peter Misek writes that production of Apple’s debut television will begin in February at a Sharp plant in Japan. The HDTV will utilize Sharp display panels according to the analyst, and it will launch some time in mid-2012. Companies like Samsung are reportedly looking to Google TV as a potential draw for future sets, but first-generation devices powered by Android and Google’s TV product did not fare well. A report from last month suggested that the key ingredient in Apple’s HDTV will be Siri, allowing users to replace remotes and standard navigation with voice commands like “put on the Yankee game” or “turn to channel five.” Apple has not yet made any announcements regarding the rumored HDTV.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.