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Netflix wins the bidding war for Diddy Do It, 50 Cent’s docuseries about his disgraced nemesis

Published May 23rd, 2024 6:27PM EDT
Rapper Sean "Diddy" Combs
Image: Shareif Ziyadat/Getty Images

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The woes continue to mount for disgraced rapper and producer Sean ‘Diddy’ Combs, the music figure who discovered and produced artists ranging from Usher to Mary J. Blige and whose career has essentially been in free fall in recent weeks.

Netflix has reportedly won a fierce bidding war for a forthcoming docuseries about Diddy from his longtime nemesis, rapper 50 Cent — with that series, titled Diddy Do It, not only focused on the many sexual assault allegations against the rapper but with 50 Cent also having promised to donate proceeds from the project to victims of sexual assault.

The docuseries doesn’t have a release date yet. Moreover, production is ongoing, with 50 Cent himself adding in an Instagram post that the series might need to make room for more episodes if new victims continue to emerge. But there’s already a wealth of material for the series to dive into, such as the lawsuit filed in November against Diddy by ex-girlfriend Cassie Ventura, who accused the rapper of rape and physical abuse in addition to sex trafficking.

Both sides reached a settlement, but that was followed by more victims coming forward and more lawsuits filed alleging sexual assault — including one filed as recently as February of this year by producer Rodney “Lil Rod” Jones. Making matters worse for Diddy, March saw Homeland Security raid properties he owns in New York, Miami, and Los Angeles, those raids leading to the seizure of computers and various electronics. Days ago, an old video also emerged via CNN of Diddy beating Ventura, an attack that took place in a hotel hallway in 2016.

Needless to say, there’s more than enough scandal here to fill a documentary production about Diddy, and it’s one more example of a beef between the two stars that goes back quite a long way. 50 Cent has taken numerous shots at Diddy over the years, via everything from public disses to social media jabs and taunts over Diddy’s music and business practices.

Controversy has also followed Diddy throughout his career. Business disputes and allegations related to drugs, physical assaults, and sexual abuse have accompanied his success. As the latest allegations against him began to stack up back in the fall, Macy’s ditched his clothing brand, while several companies likewise cut ties with the rapper’s e-commerce business (and Hulu also pulled the plug on a reality series about his family).

No doubt, Diddy Do It will surely be one of the most-watched Netflix documentaries in quite some time once it finally arrives on the streaming giant.

Andy Meek Trending News Editor

Andy Meek is a reporter based in Memphis who has covered media, entertainment, and culture for over 20 years. His work has appeared in outlets including The Guardian, Forbes, and The Financial Times, and he’s written for BGR since 2015. Andy's coverage includes technology and entertainment, and he has a particular interest in all things streaming.

Over the years, he’s interviewed legendary figures in entertainment and tech that range from Stan Lee to John McAfee, Peter Thiel, and Reed Hastings.