Apple’s next-gen iPhone has already entered production and, as previously rumored, will sport the same Force Touch functionality Apple originally introduced with the Apple Watch. The news comes courtesy of Bloomberg, which also adds that Apple’s iPhone 6s models will come in the same 4.7-inch and 5.5-inch form factors as the iPhone 6 and 6 Plus.

With production already underway, the report adds that volume production is slated to begin sometime next month. More than likely, Apple’s upcoming iPhone models will hit store shelves sometime in late September, with Friday, September 25 being an alleged release date we’ve seen floating around.

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With respect to Force Touch, there are two interesting issues to note here. For starters, there have been reports that Apple initially wanted to introduce Force Touch on its iPhone 6 models before technical holdups forced the company to put the feature on the back burner. Second, and more importantly, it remains to be seen if the inclusion of Force Touch will stand as a key selling point for Apple’s iconic smartphone.

All the same, it’s not as if Apple will be struggling to keep iPhone sales afloat. As we’ve detailed previously, the iPhone 6s is poised to shatter all previous iPhone sales records. The reason for this is simple: the pool of iPhone users looking to upgrade is higher than it’s ever been. As it stands now, there are an estimated 355 million iPhone users using iPhone 5s devices and below. So when it comes time for many of these users to upgrade, studies have shown that iOS users tend to stay within the comfy confines of the Apple ecosystem.

Force Touch aside, the iPhone 6s is already beginning to look like an alluring device. Previous rumors have indicated that the 6s will come with 2GB of RAM, a 12 megapixel camera, a blazing fast A9 processor, an improved Touch ID sensor, and a stronger 7000 Series aluminum body construction.

Now if that’s not enough of an incentive to upgrade, the iPhone 7 might be just the device you’ve been holding out for. As we reported earlier in the week, Apple may incorporate a dual-lens camera system into the iPhone come 2016.

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