Apple CFO Tim Cook details state of the Mac, 20.7% of U.S. consumer market share

By on Oct 20, 2010 at 1:08 PM
General October 20, 2010

As is customary at every Apple event, the company provided a recap of where its business is before letting the world know where it is going. Steve Jobs handed the stage to CFO Tim Cook to provide that information on the Mac platform. Here are the highlights:

  • Mac makes up 33% of Apple’s revenue ($22 billion in FY 2009)
  • If Mac sales were made into their own company it would be #110 on Fortune 500 list
  • 13.7 million Macs were sold in FY 2010 (three times greater than those sold in 2005)
  • Mac OS X install-base is just shy of 50 million users
  • Last quarter Mac sales grew 27% year-over-year (market grew at 11%)
  • Mac U.S. consumer market share is 20.7%
  • 600,000 registered Mac developers, growing at 30,000 per month
Tags:
, , , , , , , ,
29 Comments

Related Articles

  • Christopher

    50 billion OSX users? I thought there were only around 7 billion people on this planet?

    • badchad

      there is no over-population problem.

      Stay tuned.

  • Guss

    Haha i guess your watching it to. : )

  • Mike

    50 billion OSX users. Nice. Looks like Steve Jobs has taken over the iUniverse.

  • crazy canuck

    well growth of Mac due to growth of IOS. anyone who wants to develop on IOS needs a MAC…simple explanation for Mac growth

    • sirpaul

      Growth means little. I can make my own PC and call it the mePaul. Then next year I can make 3 more. Ohhhh 300% growth, more than Apple! Does that mean I am selling more than them? NO!

      I may be selling 3 times more than them but that means NOTHING. They may have no growth at all, but if they sell 1 million macs per year that is still more than my 3 per year. Nice truth-twisting, Steve. Fortunately most of your Apple-obsessed fanboyz and girlz think with their behind and will still brag about how “macs are dominating”.

      • sirpaul

        Fortunately for Steeve* (obviously)
        The dumb consumers who don’t realize what those numbers mean clearly have nothing to gain, lol. Except more (false) pride, I suppose.

  • TomCruise

    first thing to catch my attention too was 50 Billion users.

    How???

  • Jesus H Christ

    Steves plan of taking over the world is almost complete. Fan boys unite with your Iphones and Ipads!!!!!!!!!! No flash for you!!!! Stayed tuned for more orders on how to use your phone.

  • mikel

    Just to be clear, that 20.7% is market share for *retail* sales for the *period*. That’s a monumental difference from general market share.

  • Jesus H Christ

    50 Billion. Wow they served more that Mcdonalds. Oh boy here comes turtleneck!!!!!!!!!!

  • 1jaxstate1

    UP 33% from a total of 6%. Statistics are 100% correct 75% of the time.

  • Tdot34

    Lol Jim Balsillie was right…. Steve-o is selling half truths again…. growth for Mac 27%, vs PC growth at 11%, its easy to grow 27% when you only selling a million computers a year vs PC’s hundred million a year (no official numbers but you get the point). PC overall sales NUMBER growth is still higher than Apple’s, but percentage wise it is not. Steve Jobs is a joke.

  • nicole

    I wonder how come he didn’t mention UNIX growth?

    And @tdot34 makes a very valid point….

    and i guess ETs are using iOS to power their Space Ship w/ 50Billion using iOS or laptop variant.

  • MacNuts

    more nonsensical half truths by Steve Jobs and company. When will they be called out on their BS?

    PC sales are now at million a day. MAC is still just a spit in the ocean….

    Who the hell audits this company?

  • MacNuts

    “20.7% of U.S. consumer market share” in East Brunswich, NJ within the Zip Code 85212

    Slice and dice nonsense

  • skyy_flyer

    And with each user increase, especially into the older/computer illiterate market, the temptation for hackers to code virus’s and worms aimed at Mac’s increases… it’s a good day.

  • Mr. Bill

    Love their “Distortion field”… Skewing reality right in front of your eyes.

  • Norm

    This is all BS. The market is owned by Google now. I hate these crApple lies.

  • Max

    I totally agree with you all especially the whole deal about percentages. OBVIOUSLY Mac’s are going to have a higher % simply bc if you sell 5 macs and next year you sell 10 thats 100% growth. PC’s is an astronomical # overall, so anyone with minimal common sense will know that %’s are totally misleading when the figures are SO FAR APART!!!!

    btw: he said 50 million not billion, but still Stevo is full of SHIT!

    • TomCruise

      he may have said 50 million but BGR initially reported 50 billion, which they have since corrected. :-)

  • 3 Phones Jugglin

    Perhaps Mac sales grow better because people already have PCs?

  • http://crichton007.blogspot.com crichton007

    But what are the actual numbers? Percentages are nice but roll out the numbers and you’ll see how things really are. Especially since these numbers apply only to retail sales. What about the direct sales?

    • Tdot34

      Obviously he’s got going to disclose the hard numbers, because they tell the opposite of what Job’s is trying to show, hyping up Apple products.

  • King

    Tom Cook is the COO, not the CFO.

  • Marco

    Windows can’t grow… It has 90% of the market share. Apple has way less… 1/10th of Windows marktet share. It is easier for Apple to grow than it is for Windows. It is harder for Windows to grow at the higher end of the spectrum… Just saying!

  • Android needs GPU hardware acceleration already!

    What’s it called in business when growth gets to a point where it levels out? Macs are still WAY behind PCs in the count, and although they may be experiencing good growth, depending on how you look at it and it what time frame you are looking at, there will come a point where that growth decreases at a decreasing rate, and will eventually level out.

    • skyy_flyer

      market saturation is what it is called where a product is to the point that it isn’t bought in mass quantities, kind of like Best Buy doesn’t expect to sale 30 fridges a day, everybody has one.

  • http://www.grahambanks.com grahambanks

    It still amazes me after 25 years how much energy PC people expend to convince us that they aren’t concerned about Mac. It’s a lot of effort just to say you don’t care.

blog comments powered by Disqus