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iPhone 6s has drawn a record percentage of Android switchers

Updated Dec 19th, 2018 9:09PM EST
iPhone 6s Vs. Android Switch
Image: Zach Epstein, BGR

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Slowly but steadily, Apple is picking off more and more former Android users. A new report from Consumer Intelligence Research Partners indicates that 26% of people who bought the iPhone 6s within its first month of release switched over from Android. In previous years, Android switchers accounted for 12% of iPhone 6 buyers and for 23% of iPhone 5s buyers in CIRP’s surveys.

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“The iPhone 6s and 6s Plus launch attracted a greater percentage of Android owners compared to a year ago,” explains Mike Levin, Partner and Co-Founder of CIRP. “This says a little more about the very hot iPhone 6 and 6 Plus launch, which motivated more iPhone upgrades than in previous years. The share of buyers coming from the Android platform for this launch more resembles the long-term trend in Android and iOS switching.”

Here is CIRP’s full chart showing the percentage of iPhone buyers who are switching over from Android:

Another interesting finding of CIRP’s survey is that a greater percentage of iPhone buyers seem to be picking up the larger iPhone models this year. The iPhone 6s Plus accounted for 37% of sales of new iPhone models this year, whereas the iPhone 6 Plus accounted for just 25% of new model sales in 2014. Apple obviously doesn’t mind seeing more people pick up the 6s Plus since it means they’re paying more money for their device:


Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.