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Apple’s 2024 Pride Collection accessories debut ahead of May 7 event

Published May 6th, 2024 9:20AM EDT
Apple 2024 Pride Collection
Image: Apple Inc.

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Ahead of the Let Loose event tomorrow, Apple has announced its 2024 Pride Collection with stunning iPad, iPhone, and Apple Watch wallpapers, in addition to a new Pride Edition Braided Solo Loop.

This new Pride Collection is part of Apple’s ongoing efforts to protect and advance equality for LGBTQ+ communities. Cupertino says that, for the first time, the Pride watch face and wallpapers can be customized to showcase a spectrum of colors representing the vibrancy and diversity of LGBTQ+ communities.

The company says, “Through this Pride Collection, Apple is proud to continue its support of LGBTQ+ advocacy organizations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens. Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.”

Alongside the new wallpapers, Apple has also introduced a new Pride Edition Braided Solo Loop, which evokes the “strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design inspired by multiple pride flags and features a laser-etched lug that reads PRIDE 2024.”

Apple says the colors black and brown symbolize Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS, while the pink, light blue and white hues represent transgender and nonbinary individuals.

The new Pride Edition Braided Solo Loop will be available to order at the Apple Store beginning May 22 in the US and Canada and May 23 in other regions. It will cost $99 and will be available in 41mm and 45mm sizes.

Apple says the Pride Radiance watch face and iPhone and iPad wallpapers will be available “soon” with watchOS 10.5, iOS 17.5, and iPadOS 17.5. These software updates are expected to launch early next week, as Apple is probably announcing the Release Candidate versions of these updates tomorrow during the Let Loose event.

José Adorno Tech News Reporter

José is a Tech News Reporter at BGR. He has previously covered Apple and iPhone news for 9to5Mac, and was a producer and web editor for Latin America broadcaster TV Globo. He is based out of Brazil.