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Verizon Wireless confirms end of New Every Two, early upgrades

Updated 4 years ago
Published Jan 18th, 2011 2:34AM EST

Among a flurry of reports leading up to Verizon Wireless’ iPhone 4 announcement earlier this month, a slide leaked suggesting two popular perks would soon be dissolved by the nation’s top carrier. Verizon has since confirmed that as of Sunday, January 16th, its early upgrade policy and its “New Every Two” program have each been discontinued moving forward. New Every Two gave customers up to $100 toward the purchase of a new handset every two years in an effort to promote contract renewals. Similarly, subscribers bound to two-year contracts had been allowed to upgrade their handsets after just one year of service in exchange for signing new two-year agreements. Both perks are now unavailable to new subscribers, and current customers will lose their benefits within 24 months. Those currently enrolled in the New Every Two program will be eligible to receive the related benefit when their contract renews, however they will not be re-enrolled in the program. A similar policy is in effect for subscribers currently eligible or soon to be eligible for early upgrades.

Image source: Eric Hauser

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.