Click to Skip Ad
Closing in...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

This beer claims it actually can make you smarter

Updated Dec 19th, 2018 8:54PM EST

Although some people may see beer drinking as a sport, for others it can be a useful tool, especially creative individuals who’re stuck with writer’s block or other artistic impediments. As Engadget reports, University of Illinois Professor Jennifer Wiley discovered that a blood alcohol level of 0.075 will make a person reach their creative peak because drinking a certain amount of booze lowers the chances that they over think what they’re doing.

FROM EARLIER: The iPhone 6 might be low-res, but Apple’s highest-resolution device ever is coming soon

Using that scientific information, a marketing agency in Denmark partnered with a local brewery to create a beer that lets users determine exactly how much they need to drink to reach that creative peak and to try to solve their creativity-related problems.

Called “The Problem Solver” — a great name for an alcoholic beverage — the special creativity beer contains 7.1 percent alcohol, but its most important feature is a special scale (image below) that will help consumers determine exactly how much of a bottle they need to drink to reach that the perfect equilibrium.

“The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells,” the company writes on its site. “It has a refined bitterness with a refreshing finish. The indicator on the bottle makes it easy to find your creative peak. Drink the amount that fits your weight to make sure you hit the magical 0.075.”

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.