Amid a flurry of new tablets from the competition, Apple’s iPad managed to capture 80% of the North American tablet market in the second quarter of 2011. Market research and analysis firm Strategy Analytics on Tuesday reported that Apple sold approximately 6 million of the 7.5 million media tablets that were shipped into channels during the second calendar quarter of this year, leaving competitors like Samsung, Motorola and RIM collectively responsible for roughly 1.5 million units. “Apple completely dominates the North American tablet market, capturing 80 percent share of 7.5 million shipments during Q2 2011,” Strategy Analytics analyst Alex Spektor said. “Apple remains a long way ahead of its main rivals such as Motorola, Samsung, RIM, Asus and HTC. A combination of cool branding, user-friendly hardware, entertaining services and savvy retail distribution has made Apple a formidable market leader.” Strategy Analytics’ full press release follows below.
Strategy Analytics: Apple iPad Captured 80 Percent of North America Tablet Market in Q2 2011
Boston, MA – September 27, 2011 — According to the latest research from Strategy Analytics, the Apple iPad captured 80 percent share of tablet shipments in North America during the second quarter of 2011. Apple has a tight grip on the American tablet market that Amazon and others will find hard, but not impossible, to break.
Alex Spektor, Senior Analyst at Strategy Analytics, said, “Apple completely dominates the North American tablet market, capturing 80 percent share of 7.5 million shipments during Q2 2011. Apple remains a long way ahead of its main rivals such as Motorola, Samsung, RIM, Asus and HTC. A combination of cool branding, user-friendly hardware, entertaining services and savvy retail distribution has made Apple a formidable market leader.”
Neil Mawston, Director at Strategy Analytics, added, “Provided the pricing, screen size and hardware design are right, Amazon can be one of the main challengers to Apple’s dominance. Like Apple, Amazon has a strong brand, compelling content, sophisticated billing systems and widespread distribution. In effect, Amazon’s new tablet product represents a good opportunity to place an Amazon shopping cart in the hands of American consumers, offering optimized access to purchasing digital content or physical goods from the Amazon online store.”
The full report, Global Tablet Vendor Market Share by Region: Q2 2011, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here: http://tinyurl.com/3zs57yr.
