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RIM co-CEO: BlackBerry PlayBook price cuts coming

Jonathan S. Geller
By
Published Sep 15th, 2011 5:42PM EDT
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During RIM’s second-quarter earnings call, co-CEO Jim Balsillie noted that the company plans to offer price cuts on the not-so-popular BlackBerry PlayBook in the form of rebates, and an incentive program for enterprise sales. Additionally, Balsillie mentioned that there will be a major software update for the PlayBook coming soon. RIM reported during its earnings call on Thursday that it only sold 200,000 BlackBerry PlayBook tablets into channels during its August quarter, after having shipped 500,000 units in the fiscal first quarter. Wall Street was expecting PlayBook shipments to total 700,000 units in the quarter.

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Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.

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