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BlackBerry PlayBook price slashing begins: $249 and up for Rogers workers

Research In Motion co-CEO Jim Balsillie revealed on the company’s second-quarter earnings call that RIM would soon be dropping prices on its BlackBerry PlayBook tablets. While the new price points have not yet been disclosed, it looks like the first move in carriers’ efforts to clear their shelves actually started this past Tuesday. Long-time RIM comrade Rogers has launched an internal sale on each of RIM’s three PlayBook models, and company employees are now able to purchase the slate at discounts of up to 50% off. Normally $499.99, the 16GB BlackBerry PlayBook tablet is now just $249, the 32GB model drops to $349 from $599.99, and the high-end 64GB PlayBook drops to $399 from its normal $699.99 price tag. While it is unclear what RIM plans to charge end users for the PlayBook moving forward, these prices could give us an idea of what’s in store. A link to a larger version of the image of Rogers’ PlayBook sale page follows below.

Note that all prices are in CAD.


(click to enlarge)

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.