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BlackBerry PlayBook price slashing begins: $249 and up for Rogers workers

Research In Motion co-CEO Jim Balsillie revealed on the company’s second-quarter earnings call that RIM would soon be dropping prices on its BlackBerry PlayBook tablets. While the new price points have not yet been disclosed, it looks like the first move in carriers’ efforts to clear their shelves actually started this past Tuesday. Long-time RIM comrade Rogers has launched an internal sale on each of RIM’s three PlayBook models, and company employees are now able to purchase the slate at discounts of up to 50% off. Normally $499.99, the 16GB BlackBerry PlayBook tablet is now just $249, the 32GB model drops to $349 from $599.99, and the high-end 64GB PlayBook drops to $399 from its normal $699.99 price tag. While it is unclear what RIM plans to charge end users for the PlayBook moving forward, these prices could give us an idea of what’s in store. A link to a larger version of the image of Rogers’ PlayBook sale page follows below.

Note that all prices are in CAD.

(click to enlarge)

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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