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RadioShack to rebrand as The Shack?

Published Aug 3rd, 2009 5:28PM EDT

Engadget reported a little while ago that RadioShack stores would be going through a name change — from RadioShack to simply The Shack. Apparently RadioShack corporate won’t change their name but in an effort to refresh and update their brand image (we suppose no one actually buys radios at RadioShack anymore) they’re going to be slowly transitioning existing stores to the new name starting this week. There’s also word of some abnormally-sized laptop stunt prop somewhere in the mix but we won’t bore you guys with the details on that.


Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.