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Can copying Apple and Samsung help LG turn things around?

Zach Epstein
December 26th, 2013 at 8:30 AM
LG G3 Specs

LG’s 2013 flagship phone was a very capable device with impressive specs and a solid design, but it didn’t really include anything in the way of compelling differentiation that might set it apart from smartphones sold by South Korean rival Samsung. The problem with that, of course, is that Samsung’s smartphones are backed by a marketing budget that climbs into the double-digit billions, so sales of the G2 fell well short of expectations. Also, no one cared about it’s standout feature: volume buttons and a power button on the back of the case. LG might not have the budget to go toe to toe with Samsung but according to a new report, its next move with the G2’s successor might take a page right out of its larger rivals’ playbooks.

Korea Herald on Wednesday issued a report stating that LG’s next-generation flagship smartphone, the LG G3, will basically be an amalgam of its competitors’ recent and upcoming flagship smartphones.

Like the iPhone 5s, the phone will reportedly feature an integrated fingerprint scanner for added security. “LG has recently made a decision to adopt the fingerprint scanner on the upcoming G3, the successor of the G2, and is conducting a series of tests for the product,” an unnamed LG official told the site.

According to the report, the scanner will operate like the one in HTC’s One max and require users to swipe their fingers in order to utilize the scanner. Apple’s iPhone 5s instead requires users to hold their fingers still while the scanner reads their prints.

Beyond the scanner, the G3 sounds a lot like Samsung’s recent phones as well as the upcoming Galaxy S5. The phone will reportedly feature a quad HD display like the Galaxy S5, a 16-megapixel camera like the Galaxy S5, and an 8-core processor like several of Samsung’s recent phones (and the Galaxy S5).

The LG G3 will reportedly be unveiled at the annual Mobile World Congress trade show this coming February.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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