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T-Mobile CEO John Legere on crushing rivals, shaking up the industry, and talking s**t

John Legere Interview

If there’s one thing T-Mobile’s outspoken CEO loves to do, it’s swear up a storm while talking to the media and while speaking during T-Mobile’s recent press conferences. But beyond that, Legere also clearly loves shaking up the U.S. wireless industry and stealing his rivals’ subscribers in the process. Looking past the executive’s big talk, T-Mobile is delivering, having added 4.4 million net new subscribers over the past year. In a recent interview with NPR, Legere discussed T-Mobile’s success, the state of the industry, his love of profanity, Macklemore, and even a potential Sprint takeover bid.

“We are either going to take over this whole industry, or these a**holes are going to change,” Legere told NPR. “The whole industry is going to shift, and we will still be highly successful. And I don’t give a s**t [if it’s] either one of those things because we’re going to win and that’s a lot of fun.”

The CEO went on to ensure the world that he is not crazy, as some have suggested. He knows exactly what he’s doing and says his company needs the edge that his public persona has given it.

But in a clear reversal from Legere, his responses to questions about a possible Sprint merger have gone from slamming the carrier on stage during T-Mobile’s recent Uncarrier 4.0 event to suggesting that a Sprint takeover might not be so bad after all.

Legere said that the most important thing for the industry is that there’s a “maverick” carrier out there shaking things up. If Sprint and T-Mobile were to merge, the executive says that would only make the maverick carrier stronger — as long as he’s the one in charge.

“I just know that what I’ve got – myself, my leadership team, my company, my brand, the growth – is one of the biggest missing things in the industry,” Legere said. “So if I was Masayoshi Son and I was interested in T-Mobile, I would say, you know, I got to – I like what they do.”

The full interview is embedded below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.