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After one week of sales, the HTC One (M8) might already be in trouble

Updated Dec 19th, 2018 8:47PM EST
HTC One (M8) adoption report
Image: Zach Epstein, BGR

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Last week, HTC launched the HTC One (M8), its successor to the first-generation HTC One, and we called it “the best Android phone the world has ever seen.” Similarly, we called the HTC One the previous year’s best all-around phone. Despite the great design on HTC’s flagship phones, they never do as well on the market as flagship offerings from the company’s top rivals, Apple and Samsung. Unfortunately for HTC, yet another study suggests HTC’s latest phone is off to a comparatively slow start. In fact, after a week of sales, the HTC One (M8) appears to be selling even more poorly than its predecessor.

UPDATE: In a note to BGR posted on Twitter, HTC America President Jason Mackenzie pointed out that the One (M8) has not yet launched in stores with most carriers. He also added that the company is quite happy with the launch thus far. “Important note: M8 doesn’t launch until Apr/11 w/ full retail. Contrary to report, we are very satisfied w/ initial results,” Mackenzie wrote.

According to the latest Chitika Insights report picked up by Business Insider, the HTC One (M8) only represents 0.1% of HTC phones seen by the company’s network after its first week of sales. In comparison, the first-generation HTC One represented 1% of all HTC phones after its first week.

Compared to other Android manufacturers, HTC is in third place, but with only 8.4% market share, which is a far cry from the 61.7% share of the market that Samsung has.

Of note, Verizon Wireless is currently the only U.S. carrier selling the new One (M8) in its stores — other carriers are only offering the new smartphone online for the time being.