HTC is in a lot of trouble, and that’s putting it mildly. Ars Technica’s Ron Amadeo has done a thorough rundown of why 2015 has been a total disaster for HTC, which wasn’t exactly crushing it in 2014 either. Nonetheless, 2015 represents a decisive turn downward for the company, which has traditionally won high praise for its top-notch hardware that it’s supported with some of the absolute worst marketing campaigns the world has ever seen.
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The company reported its June revenue numbers recently and they’re absolutely brutal: For the month, HTC hauled in just NT$8.7 billion (~USD$280 million), which represented more than a 60% decline from the NT$21.9 billion in revenue it reported in June 2014. This is the second lowest revenue total that HTC has reported since 2007 — seriously, this number is almost the worst HTC has performed in eight years.
But that’s not the only grisly detail of HTC’s financial woes, as Amadeo informs us.
“In March the company had a market cap of $4.06 billion, and today — only a few months later — it’s worth less than half of that,” he writes. “The stock price, at about two bucks a share, is at a 10-year low. HTC just wrapped up the second quarter of 2015, where it posted a net loss of $258 million. And the trend is downwards — year over year,HTC’s monthly revenue was down 38% in April, 48% in May, and 60% in June.”
To get the full details on this train wreck, check out Amadeo’s full piece here.
