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Hot holiday season could push Kindle Fire sales to 5 million in Q4

Updated Dec 19th, 2018 7:33PM EST

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Consumers are clamoring for an affordable tablet with deep Amazon service integration according to one analyst, and the Kindle Fire could see huge numbers this quarter as a result. J.P. Morgan analyst Douglas Anmuth estimates Amazon will sell between 4.5 million and 5 million tablets in the fourth quarter, which will consist of just over six weeks for the Kindle Fire as it goes on sale November 15th. Other analysts aren’t quite as bullish on Amazon’s tablet — Morgan Stanley’s Scott DeVitt wrote in a note to investors earlier this month that Amazon would sell 2.8 million Kindle Fire tablets this quarter. Anmuth’s checks suggest continued strong pre-order demand for Amazon’s first tablet, which sold 95,000 units on the first day of pre-sales. A purported leak later suggested that Amazon was taking an average of 50,000 pre-orders each day following its Kindle Fire unveiling. Anmuth also noted that he expects to see Amazon launch new tablet models in 2012, including the 10-inch “Hollywood” tablet BGR exclusively revealed earlier this year.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.