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Hot holiday season could push Kindle Fire sales to 5 million in Q4

Consumers are clamoring for an affordable tablet with deep Amazon service integration according to one analyst, and the Kindle Fire could see huge numbers this quarter as a result. J.P. Morgan analyst Douglas Anmuth estimates Amazon will sell between 4.5 million and 5 million tablets in the fourth quarter, which will consist of just over six weeks for the Kindle Fire as it goes on sale November 15th. Other analysts aren’t quite as bullish on Amazon’s tablet — Morgan Stanley’s Scott DeVitt wrote in a note to investors earlier this month that Amazon would sell 2.8 million Kindle Fire tablets this quarter. Anmuth’s checks suggest continued strong pre-order demand for Amazon’s first tablet, which sold 95,000 units on the first day of pre-sales. A purported leak later suggested that Amazon was taking an average of 50,000 pre-orders each day following its Kindle Fire unveiling. Anmuth also noted that he expects to see Amazon launch new tablet models in 2012, including the 10-inch “Hollywood” tablet BGR exclusively revealed earlier this year.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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