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Crime pays: Grand Theft Auto V rakes in $1 billion in three days

Published Sep 20th, 2013 10:45PM EDT
Grand Theft Auto V Sales $1 Billion

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Grand Theft Auto V has broken into gamers’ minds and has stolen their hearts. Take Two Interactive, which publishes Rockstar Games’ hugely successful Grand Theft Auto franchise, announced on Friday that sales of Grand Theft Auto V have generated $1 billion in revenue in just three days, making it the fastest game in history to reach the $1 billion milestone. Rockstar released GTA V this past Tuesday and the game was immediately deemed a massive hit after generating an estimated $800 million on its first day of sales and after scoring an extremely high 98 out of 100 on Metacritic. The fun of GTA V is that it lets gamers behave as immorally as they please in an open world setting that bears a striking resemblance to contemporary Los Angeles. Take Two’s press release follows below.

Grand Theft Auto V Worldwide Sales Surpass $1 Billion In First Three Days

Fastest entertainment property in history to reach significant milestone

New York, NY – September 20, 2013 – Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced that Grand Theft Auto V, the critically acclaimed latest release from the iconic interactive entertainment series, has achieved worldwide retail sales of more than $1 billion during its first three days on sale, according to Company estimates. We believe this marks the fastest that any entertainment property, including video games* and feature films, has reached this significant milestone.

“Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment,” said Strauss Zelnick, Chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”

Developed by series creator Rockstar North, Grand Theft Auto V is currently available for the PlayStation3 computer entertainment system and the Xbox 360 video game and entertainment system from Microsoft. The title is rated “M” for Mature by the ESRB.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.