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Entry-level ‘iPhone nano’ again rumored to launch this year

Several rumors surrounding Apple’s next-generation iPhone handsets tend to resurface each year, and the imminent launch of an entry-level “iPhone nano” is one that we have seen regularly since Apple first launched the iPhone in 2007. China Times is among the first to bring purported news of a low-cost iPhone in the works this year, citing unnamed sources within Apple’s supply chain with its report. Apple is looking to expand expand its position in the low-end smartphone market according to China Times, and its $375 iPhone 3GS is too pricey to compete with entry-level Android smartphones. As such, the company is planning to launch a new low-end model later this year, possibly at or around the same time the sixth-generation flagship iPhone hits the market. More likely is the possibility that Apple will retool a current iPhone model in an effort to cut costs, but as we have learned in the past — and as we may soon see again with the possible introduction of an “iPad mini” later this year — the “iPhone nano” is rumor until it’s not.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.