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Apple’s sub-$300 ‘iPad mini’ to launch in Q3, report claims

Updated 4 years ago
Published Apr 16th, 2012 9:40AM EDT

Apple plans to launch a new entry-level iPad tablet in the third quarter that will aim to draw attention away from the impending onslaught of Windows 8 tablets, a recent report claims. Chinese-language news site NetEase on Monday claimed that Apple’s “iPad mini” will be introduced during the third quarter this year. While details were limited, the report stated that Apple will have as many as 6 million units ready for launch, all of which it will likely need if the rumored price point of between $249 and $299 pans out, as NetEase claimed. Apple has been rumored on multiple occasions to be working on a smaller version of its wildly popular iPad tablet, and a third-quarter launch lines up with recent reports. With Apple’s rivals currently looking to compete by slashing prices, some speculate that a lower-cost iPad could be a serious blow from which their tablet efforts may not recover.

[Via Kotaku]

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.