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Even with BlackBerry 10, RIM is still dead

BlackBerry 10 and RIM are DOA

I sat at my computer in amazement a little earlier. Most of me knew that RIM is too damaged and too slow to pivot, and just too out of touch with its customers to know it actually has a chance. But, there was this small part of me that was genuinely excited for BlackBerry World’s announcements. Then I saw Thorston Heins start off the company’s most crucial keynote ever with Salesforce and Cisco.

This company has not changed, and won’t change. The parts of BlackBerry 10 demoed are slick — capturing a series of images and combining different elements from each one before you save a photo seems genuinely incredible, though how is that done, with an EDoF camera, so no autofocus? What we saw wasn’t truly innovative, though. It wasn’t compelling enough, and it’s unfortunately too late to try and gain enough traction and support for a third mobile ecosystem.

RIM is a company that has failed to deliver for the last eight years, and it doesn’t deserve another chance to mess it up. My live-tweets are embedded below so you can follow along to my instant (rambling) thoughts.

Also of note: RIM declined to make its BlackBerry 10 Alpha device available for BGR. Coincidentally, two publications that had early access to the smartphone also have advertising campaigns from BlackBerry running.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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