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The Black Friday war begins: Walmart will match Amazon’s prices in all stores

Published Nov 14th, 2014 12:00PM EST

Walmart on Thursday confirmed that it’ll enforce a price-matching policy in all its U.S. stores that applies to prices from Amazon and other retailers, just in time for the busy Black Friday 2014 season, according to Reuters.

FROM EARLIER: Here is everything on sale at Walmart for Black Friday

That means buyers will be able to purchase various items from any of Walmart’s roughly 5,000 stores across America for the same prices they’re available from Amazon online or in other retail stores.

“About half of the stores were doing it anyway,” Walmart’s Greg Foran said.

Additionally, Walmart also said that it’ll offer free shipping on top 100 items, Daily Finance reports, and price cuts on 20,000 items in its stores.

“Being the price leader is an ongoing priority for us and a commitment to our business,” Walmart CEO Doug McMillon said. “And with every year, that is even more important during the holiday season.”

Walmart has already made its Black Friday deals official, offering buyers plenty of interesting tech deals this holiday shopping season — to see the retailer’s full Black Friday ad, follow this link.

For more great Black Friday deals, visit our Black Friday 2014 hub.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.