Click to Skip Ad
Closing in...

Battery life has become the single biggest reason people choose a smartphone

Updated 4 years ago
Best Smartphone Battery Life

People buy smartphones for all different reasons but it seems that having a strong battery has become the top reason for many buyers. IDC analyst Francisco Jeronimo has posted a chart from a recent IDC survey showing that 56% of Android buyers, 49% of iPhone buyers and 53% of Windows Phone buyers said that battery life was a key reason they bought their particular device. In this way, battery life trumped even ease of use, which 33% of Android users, 39% of iPhone users and 38% of Windows Phone users said was a key factor in choosing their smartphone. Interestingly, just 25% of Android users, 19% of iPhone users and 23% of Windows Phone users said that their device’s camera resolution was a major factor in their decision to buy their smartphone, which means that Nokia probably didn’t win over too many converts by heavily hyping the 41-megapixel camera on its Lumia 1020 last year. You can see IDC’s full chart below.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.