People buy smartphones for all different reasons but it seems that having a strong battery has become the top reason for many buyers. IDC analyst Francisco Jeronimo has posted a chart from a recent IDC survey showing that 56% of Android buyers, 49% of iPhone buyers and 53% of Windows Phone buyers said that battery life was a key reason they bought their particular device. In this way, battery life trumped even ease of use, which 33% of Android users, 39% of iPhone users and 38% of Windows Phone users said was a key factor in choosing their smartphone. Interestingly, just 25% of Android users, 19% of iPhone users and 23% of Windows Phone users said that their device’s camera resolution was a major factor in their decision to buy their smartphone, which means that Nokia probably didn’t win over too many converts by heavily hyping the 41-megapixel camera on its Lumia 1020 last year. You can see IDC’s full chart below.
Battery life has become the single biggest reason people choose a smartphone
Updated Dec 19th, 2018 8:48PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
