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Apple updates ‘Apple Store’ app with self checkout, in-store pick up support

Apple on Tuesday released a highly anticipated update to its Apple Store app for iOS, adding functionality that may represent the future of the company’s retail operations. The new app was released five days later than initially planned and while the cause of the delay is unclear, Apple’s new Store app includes all of the great functionality BGR exclusively detailed last week. Apple’s change log for version 2.0 includes “Personal Pickup,” giving users the ability to make purchases in the app and then pick them up at a local Apple Store of their choosing, and “EasyPasy,” a self-checkout feature that allows iPhone 4 and 4S users to scan and pay for accessories without any required interaction with Apple retail staff. Apple’s updated Apple Store app is available immediately in the App Store.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.