It wasn’t what McGraw-Hill CEO, Terry McGraw, said; rather it is that he said it at all. When asked by CNBC’s Erin Burnett about the Apple Tablet, McGraw had this to say: “They’ll make their announcement tomorrow on this one… And the Tablet is going to be based on the iPhone operating system and so it will be transferable. So what you are going to be able to do now is we have a consortium of e-books. And we have 95% of all our materials that are in e-book format…The tablet is going to be just really terrific.” This is either a planned PR stunt by McGraw-Hill/Apple or an enormous flub by MG’s CEO. We have the video queued up for you after the break; the magic begins around 2:49.
