For years, Netflix has outlasted one challenger after another that’s tried to dethrone the streaming giant we’ve all grown accustomed to turning to for our next video binge. From Blockbuster to Walmart and a host of other rivals that fizzled, you’ve got to hand it to Netflix — they pulled ahead early in the race for streaming prominence, and they never let their foot off the gas.
We may end up eating these next words. But a fearsome challenger will step into the ring towards the end of 2019 that Netflix, if it’s not already, should be downright scared of. We’re talking of course about Disney, the performance of which throughout this year made it clear to anyone who’s paying attention that it will be playing to win in 2019 with the launch of its Netflix rival, Disney+.
Let’s look at some numbers. For one thing,
According to CNN media reporter Frank Pallotta, 2019 is likely going to be even more massive for company. “I believe,” he’s quoted as saying in CNN anchor Brian Stelter’s daily Reliable Sources email newsletter, that 2019 “will be one of the most important in the company’s 95-year history.” That’s because — well, look at the lineup of films it’s got teed up that will represent one smash after another for Disney: Among the titles, there’s Avengers: Endgame, Toy Story 4, The Lion King, Frozen 2 and Star Wars: Episode IX.
In terms of how the company did this year,
Overall, according to BoxOfficeMojo.com,
We point out all of the above, because it tells a few things about how well the company is likely to execute once its Netflix rival finally arrives.
For one thing, it shows that
When it comes to digital enterprises, the war for attention is really the whole game. Every minute I spend watching Disney+ is a minute from me that Netflix has lost. Don’t misunderstand us — we’re not saying that 2019 represents the beginning of the end for Netflix, not by a long shot.
Indeed, the race is on for the eyeballs of viewers who will no doubt be intrigued enough to learn that everything from
Disney, you definitely have my attention.