Apple has made its stance around privacy and the way it handles user data a centerpiece of the company under CEO Tim Cook, who’s been one of the most high-profile pro-privacy champions in tech. Until now, though, there’s been an area of Apple’s vast operation that’s fallen somewhat short of that promise, and a new announcement from the company is changing that.
“Apple has already taken a stance on apps it finds questionable, like Facebook’s data-sucking VPN app Onavo, which it kicked out of the App Store earlier this month,” TechCrunch notes. “The app had been live for years, however, and its App Store text did disclose the data it collected was shared with Facebook. The fact that Apple only booted it now seems to indicate it will take a tougher stance on apps which are designed to collect user data as one of their primary functions going forward.”
That report goes on to point out that this is now perhaps an even more robust approach to privacy for Apple, in that the company can now hold apps to account based on, well, their own words.
Apple’s announcement explains here how developers can add or edit privacy policies for the App Store as part of the new rule.