Promotional videos put together by ad agencies enlisted by companies that cater to “extreme” markets are hit or miss. Sometimes they’re so ridiculous and contrived that they’re impossible to watch. Other times, however, agencies actually manage to earn their gigantic paychecks by putting together videos that are truly unique and entertaining. For example, the Red Bull promo we recently showed you featuring a professional BMX rider attacking a course that looks like a real-life Sonic the Hedgehog level was spectacular.
Now, another energy drink company has released a new video that has to be seen to be believed.
Here’s the description of the video, which was posted on YouTube earlier this week by Monster:
Vaughn Gittin Jr. heads to Niigata, Japan in his 550 HP 5.0L V-8 Mustang RTR to take on Daigo Saito’s 650 HP V-12 Drift Lamborghini. Built by Liberty Walk and Phat Five racing, Saito’s AWD to RWD converted beast is looking for a fight. The two drift legends head to Niigata, Japan to battle it out on a touge run as they head into the abandoned Niigata Russian Village. Like something from a post apocalyptic world, the village provides the perfect backdrop for these outrageous machines to create some mayhem. After watching this video, if your dreams aren’t filled with the sweet sounds of a V-8 Muscle Car battling against a V-12 Supecar, something is seriously wrong with you. Put on a pair of headphones or hook up a nice set of speakers and Crank the Volume!
A 550bhp Mustang? A 650bhp Lamborghini? An abandoned Russian village? An epic drift battle?
Trust us, you’ll want to check out the video embedded below.