In 2014, Apple set a new opening-weekend sales record by a huge margin with its new iPhone 6 and iPhone 6 Plus. End user sales through the duo’s first weekend of availability topped 10 million units, raising the bar to what seemed like an impossible level. Of course, nothing is impossible when you have the kind of momentum Apple is enjoying right now, and the company just announced that it managed to set a new sales record this past weekend with the iPhone 6s and iPhone 6s Plus.
Last year, selling 10 million new iPhones was easy. Well, of course it wasn’t “easy,” but 2014 marked the first time Apple’s iPhone lineup was made available with large screens, and pent-up demand sent sales through the roof.
In 2015, Apple had to work a bit harder to top its previous iPhone sales record. Instead of just one week of preorder availability ahead of launch, Apple’s new iPhone 6s and iPhone 6s Plus had two full weeks of presales.
In addition to being available for purchase twice as long ahead of launch, Apple also included China among its initial launch markets for the new iPhones. China is one of Apple’s biggest territories for iPhone sales, and last year’s models weren’t officially made available until the fourth quarter.
So how did an extra week of preorders and the addition of China impact early iPhone 6s and 6s Plus sales? According to Apple, more than 13 million people took delivery of a new iPhone model between the handset’s initial release on Friday, September 25th, and the end of the day on Sunday. That number includes all preorders that were delivered through the end of this past weekend, as well as all in-store sales at Apple Stores and partner retail stores.
Apple also said the new iPhone models will launch in 40 additional countries on October 9th.
The company’s full press release follows below.
Apple Announces Record iPhone 6s & iPhone 6s Plus Sales
iPhone Available in 40 Additional Countries Beginning Friday, October 9
CUPERTINO, Calif.–(BUSINESS WIRE)–
Apple® today announced it has sold more than 13 million new iPhone® 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”
iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight® camera, 5-megapixel FaceTime® HD camera with Retina® Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.
iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps*, and an all-new News app for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.
Customers are encouraged to check the Apple Store® app or Apple.com to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 9 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless and additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart.
iPhone 6s and iPhone 6s Plus will roll out worldwide to more than 40 additional countries and territories beginning October 9 including Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. On October 10, countries include Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. iPhone 6s and iPhone 6s Plus will be available in India, Malaysia and Turkey on Friday, October 16 and in over 130 countries by the end of the year.
Sales completed by Saturday, September 26 will be included in Apple’s 2015 fourth fiscal quarter results, and sales completed on Sunday, September 27 will be included in Apple’s 2016 first fiscal quarter results.
Pricing & Availability
iPhone 6s and iPhone 6s Plus are available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.**
Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes are also available.
Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program. Monthly payments start at $32 (US) and $37 (US), respectively. For more information on the iPhone Upgrade Program visit http://www.apple.com/shop/iphone/iphone-upgrade-program or a US Apple Retail Store.***
Customers can visit Apple.com to reserve their iPhone for pick-up at their local Apple Store, based on availability. Most Apple stores also have iPhone available for walk-in customers each day.