If you haven’t noticed, T-Mobile has been something of a trendsetter in the wireless industry. Shortly after announcing bold initiatives such as paying off rivals’ early termination fees and giving customers rollover data plans, AT&T quickly followed suit with similar initiatives of its own. This trend is now continuing in the realm of pricing, as Engadget points out that AT&T has now tweaked its mobile data plans to better match T-Mobile’s.
Here are the basic changes:
- AT&T has eliminated its 1GB amd 3GB data tiers and has consolidated them into a 2GB tier that costs $30 a month ($55 with access charge).
- The 6GB tier gets bumped down to 5GB but it now costs just $50 per month ($75 with access charge) instead of $70 before.
- Where things really get good is the 10GB tier, which gets bumped up to 15GB and still costs just $100 a month ($115 with access charge).
- The 20GB tier remains in place but now it costs $140 a month ($165 with access charge), or $10 less than what it was before.
For comparison, here are T-Mobile’s four major individual data plans:
“Unsurprisingly, the benefits get juicier if you spend more — there’s 5GB more data if you spend $100 for 15GB, but the 5GB plan is just a dollar per gigabyte less than the previous $70/6GB one,” Engadget comments. “In total you’ll now spend $75 per month for 5GB including the access charge, compared to $70 with T-Mobile. That might stop some folks from straying to Legere’s flashy network, especially given AT&T’s overall superior coverage.”
In all, it’s great to see real competition in the wireless industry, which is something we never would have imagined happening just three years ago.