Though not an entirely new or revolutionary feature, it does help Apple Music reach feature parity with Spotify as the company hopes to make an immediate and impactful dent in the music streaming market.
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Apple’s statement to Re/Code reads:
As an Apple Music member you can add anything from the Apple Music library — a song, an album or a video — to your collection,”
And that’s just the warm-up act. From there you can create the perfect playlist from anything you’ve added. You can save it for offline listening and take it on the road.
Clearly, Apple has high hopes for Apple Music, with The New York Times recently noting that Apple is hoping to get over 100 million paying subscribers, a goal, which if met, would net Apple $1 billion in revenue every single month.
Apple Music is slated to launch on June 30 and it’ll be interesting to see how quickly users take to yet another music service. As we reported earlier in the week, Sony Music CEO Doug Morris believes Apple can make significant gains in the market even though its late to the party. Specifically, Morris noted that Apple will be able to bring an advertising budget to the table that no other music service can even come close to matching. That, coupled with the gargantuan installed base of iOS users, may very well propel Apple Music to success sooner rather than later.