Much like in real estate, sometimes the price you pay for Internet service simply boils down to location, location, location.

Earlier this week, AT&T rolled out their gigabit Internet service in Cupertino, right in Apple’s backyard. Dubbed AT&T GigaPower, Ma Bell is offering blazing Internet speeds of 1Gbps for $110/month. Of course, if you just so happen to live in an area where Google Fiber is available, AT&T will lower the price to $70/month.

Don’t Miss: Twitter needs to fix this potentially dangerous Periscope flaw

The Verge reports that similar pricing discounts can be seen all over the map.

The same story seems to be true wherever you look. In Dallas, where AT&T’s headquarters are located, the company charges the full $110. In North Carolina, AT&T launched its gigabit service at $120 a month, but when Google moved in, it dropped the price to $70. This is not to mention that it’s also mandatory for AT&T users paying for the above mentioned gigabit speeds to sign up for “AT&T Internet Preferences” — a web monitoring service that collects users’ search and browser history in order to deliver targeted adverts.

Pricing aside, AT&T’s web monitoring service should certainly raise some eyebrows. Sure, Google’s bread and butter centers on user tracking, but there are a number of ways to keep Google’s eyes off of your browsing habits. If your ISP, however, is doing the tracking, well, that’s a lot more worrisome.