HTC has had a program in place for some time that provided its customers with one free device replacement in the event of a cracked screen within the first 12 months, but now the company has upped the ante and introduced an even better program.

Dubbed “UH OH” (ugh) and set to launch alongside the new HTC One M9 in the coming weeks, the program provides users with one free replacement M9 in the event that they crack a screen, drop the phone in water or even switch carriers within the first 12 months of purchase.

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Here’s the full announcement from HTC:

HTC LAUNCHES INDUSTRY-LEADING UH OH PROTECTION WITH THE ALL NEW HTC ONE M9 TO ENSURE THE WORLD’S BEST LOOKING SMARTPHONE STAYS THAT WAY

Innovative program covers cracked screen or water damage for 12 months, or provides $100 off the next HTC One.

Bellevue, WA —March 18, 2015 — Because bad things happen to good smartphones, HTC America Inc. unveils UH OHTM Protection, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life’s uh-oh moments. UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.

HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

“With the HTC One M9, we didn’t stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way,” said Jason Mackenzie, president of HTC Americas. “We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it.”

Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone:

  • 69% of respondents said they have damaged their phone in the past 12 months, and o 47% of those that have repaired their phone spent $100 or more, while
  • 25% are currently using a damaged phone

“While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don’t need UH OH Protection, we are going to give you $100 off your next HTC One,” said Mackenzie. “If something does happen, we’re going to take care of you – quickly.”

How UH OH Protection Works

UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone. It is a simple and hassle-free process.

For more information, visit http://www.htc.com/us/uh-oh-protection.

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