RIM responds to reports of poor PlayBook sales, high return rate at major retailer

Exclusive

RIM just reached out to us with a statement regarding our post from this morning in which we reported that a big box retailer provided us with information surrounding BlackBerry PlayBook sales and returns. RIM’s response is as follows:

The source of the reported comment is anonymous and unknown to RIM, but the comment is certainly inconsistent with the positive feedback we have received from our main retail partners. As previously indicated, RIM will provide a business update on BlackBerry PlayBook results on June 16.

For reference, here is a public statement recently offered by Best Buy:

“Best Buy has had great success selling BlackBerry smartphones in North America, so our sales expectations for the BlackBerry PlayBook were very high. To date, we have far exceeded those expectations and we’re finding that customers are even more interested in purchasing once they’ve tested the PlayBook in the store.”

While we appreciate RIM’s comment and we have no doubt that PlayBook sales at Best Buy have exceeded expectations, we stand by our source and our story from earlier today.

193 Comments
  • Skr Truth

     I thought I was reading an intelligent blog here….but I was wrong.  Posting a damning story like this with no facts and a failure to cite your source?  Cowardly…or you made the whole thing up which is what I would expect from my 7 year old grandson.  You are a disgrace to the blog world.  RIM should not even have given you any credence by responding to your trash article.  Man up and get a real journalism degree.  This is gutter stuff.  You are deleted from my favorites list.  

    Smarter than you in Missouri.

    • http://pulse.yahoo.com/_47XHGLZVO6IUYLMWVUYFVN5LQU Dr No

      Want some cheese to go with that whine?

  • Alaspoon

    BGR is such a biased and unprofessional organization

  • TurboProp

    I bet the “major retailer” is RadioShack….. and they’re only selling 16GB model

  • http://twitter.com/Theonick Theo Walker

     I Love my Playbook ! it’s a great device with even greater potential, i won’t allow bias comments to deter my continual interest in it, so troll away with your ipads, steve could sell most of you ‘I-poop’ and you’ll still buy it. posted via my Blackberry Playbook and loving it.

  • http://twitter.com/Theonick Theo Walker

     I think you meant ‘ worst ‘ not works, but then again your ranting about a good device that more than likely you have never used, so you might just be stupid and actually meant ‘ works ‘ . just saying. 

  • http://twitter.com/pozi240 Andrew Poziomka

     typical Jonathan Geller and BGR. Why do you have such a hate on for anything RIM?? Funny, that you “stand by your source”, but, won’t name it…..  If 250,000+ units sold in less than a month are “missing the target by over 90%”, I would have to say that someone has poor math skills, or is VERY ambitious.

    • http://pulse.yahoo.com/_47XHGLZVO6IUYLMWVUYFVN5LQU Dr No

      There is no proof that 250,000 units were sold in a month, or period. As usual, fanboys only believe what they want to believe.

  • http://profiles.google.com/gokimokig Goran Mihajlovic

    I am willing to bet that this major retailer is Staples. Staples had a coupon for 50 dollars off any electronic device at least 499 or whatever the minimum requirement was for it, and it got posted on crackberry.  Obviously people swarmed it. Staples then changed the expiry date to end several days earlier. Then a week later Staples started retroactively canceling every single use of the coupon. They changed on their website saying that the playbook is not a computer therefore doesn’t count, when before there was no condition of any sort. Then when people complained they pretended like it was on the site the entire time. At this time, Best Buy also had a 4x the points promotion equaling about 30 dollars at the cost of the playbook. A lot of people cancelled or later on returned for this offer or just to spite Staples for being so fiendish. I bet that also explains why Best Buy has had such stellar sales too.

    Good job refusing to even state which retailer! I bet if it’s revealed to be Staples people will roll their eyes with no surprise. That’s my wild guess.

  • Ron Crane

    Wow I guess the RIM bashing bandwagon must be getting pretty crowded these days.

    A couple of hilarious fanboys here making comments who I’m sure have never had a playbook in these hands except in the Best Buy store over there lunch break…

    Fail!

  • BGRHater

    You have a major hardon for Apple….shame shame

  • Junkoffers1020

    The Playbook release has been a major hassle for my I.T. department.  More than half of our lawyers who bought the iPad2 have already switched to Playbooks because they are more suited to our business needs.  We have 15+ iPad2 devices we spent a fortune on collecting dust at the moment.   Soon time to put them on Ebay.

  • Koolest369

    I am sure BGR is right..!! I personally like blackberry coz of its email and messenger. With the same spirit I went and bought playbook and I found there is nothing inside… not even skype.. I gave it back..!!

  • Koolest369

    Asus Transformer.. !! thats teh machine.. I used galaxy tab(Old OS and ddint find select and paste), Ipad(Camera Suks and ofcourse ur reach is limited), Moto Xoom(Everything sucks other than OS) and am more than happy to use my asus tab. Difficult to get but worth waiting for it..!!

  • Whoust64

    I bought one and returned it.  It was too little too late.

    I have a torch and really like the operating system.  The playbook didn’t resemble the way the torch worked at all.  I was really hoping to be able to use it.

  • Doug Sutherland

    I have visited my local Best Buy, desparate to find out how to return my two Playbooks, that to date still do not work with our newer RIM devices. Dude shared with me how to get head office attention. He also shared that Best Buy Canada extended their return policy by 10 days and that my local store took more returns than it had in unit sales.

    Nothwithstanding RIM’s ride to fame on rumours about applications that never manifested themselves, and many upgrades that still failed to cause GPF on our devices, and other great marketing tactics like suggesting  above that “the comment is certainly inconsistent with the positive feedback we have received” … I also doubt there has been much success in the Playbook.

    Add to my personal opinion today’s confirmation of 2200 layoffs including their COO as further circumstantial evidence of something not being kosher in Waterloo.

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