YouTube to offer ad skipping and user-selectable ads by the end of the year

By on Jun 30, 2010 at 9:32 PM
Services June 30, 2010

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At a press conference on Tuesday, Google confirmed that by the end of the year, YouTube will give users the option to skip the pre-roll ads that launch before a video. The online video giant will also implement an ad selection feature that will allow users to select an ad that they find appealing prior to watching a longer-format video. YouTube will only pay for ads that have been watched, so advertisers that want a slice of the growing YouTube ad revenue will have to create compelling ads that users want to watch. Free video content with high quality commercials that are relevant to you — sounds like a good compromise.

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  • idrinkdeodorant

    What do you mean YouTube will pay for ads? Don’t advertisers pay YouTube?

    • C

      It doesn’t make any sense. Kelly must have made a mistake.

    • JA2BK

      I think they are referring to the fact youtube pays the uploader for the ads played in the pre-roll of their video. They would not pay in the case of the ad being skipped.

      • JA2BK

        My mistake. Seems they really did write the wrong thing. Article says “and won’t charge advertisers for ads that were skipped.”

  • MikeD

    User selectable Ads. Kinda like pick your poison. Still interesting. Looking forward to seeing how this is implemented.

  • lulu

    Who cares? I use Firefox + adblock. Screw you Google.

  • Teddy

    F5.

  • lechero

    YouTube….that thing still around. i guess people never tire of watching 15 year olds dancing in their underwear.

  • Davis

    Reading this had me confused. I was about to leave a comment, but the first comment already put what I was wondering. Haha.

    • sirpaul

      Yet you still commented :)

  • http:livingleaf.info LEAFguy

    It doesn’t matter whether it’s YouTube, iPhone, or anyone else… you shouldn’t be forced to watch content that you don’t want to watch. Oh… wait… that’s what we’ve been doing with television for how long now?

    If you do want to get more info about something, you should actively seek it out. With the launch of the Nissan LEAF in December, you might want to check this out:

    http://livingleaf.info

  • http://alghienkad06.student.ipb.ac.id thea

    utube still cool

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