YouTube to offer ad skipping and user-selectable ads by the end of the year

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At a press conference on Tuesday, Google confirmed that by the end of the year, YouTube will give users the option to skip the pre-roll ads that launch before a video. The online video giant will also implement an ad selection feature that will allow users to select an ad that they find appealing prior to watching a longer-format video. YouTube will only pay for ads that have been watched, so advertisers that want a slice of the growing YouTube ad revenue will have to create compelling ads that users want to watch. Free video content with high quality commercials that are relevant to you — sounds like a good compromise.

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