Click to Skip Ad
Closing in...

People are losing their minds over Luma’s Dream Machine AI video maker

Published Jun 13th, 2024 6:30PM EDT
Luma's Dream Machine AI video generator.
Image: Luma

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

As intrigued as we were by OpenAI’s Sora text-to-video AI model, we couldn’t actually try it out ourselves. That’s not the case for Luma’s new Dream Machine video generator, which debuted this week and is currently available for anyone to test out.

As Luma explains on its blog, Dream Machine was built on “a scalable, efficient, and multimodal transformer architecture” and trained on videos. You can provide Luma’s Dream Machine with a text prompt along with an image to generate videos, which Luma claims will feature “physically accurate, consistent and action-packed scenes.”

I had limited success creating my own action-packed videos with simple prompts, but others are showing off just how capable Luma’s Dream Machine really is. You’ll find plenty of mind-blowing examples on X (formerly Twitter), and here are a few of my favorites:

As with any of these AI video makers, detailed prompts are vital, and you might have to iterate a few times to get the result you want. That said, the fact that this is freely available to everyone is remarkable and will certainly tempt more people to try it.

Aside from the impressive video samples above, one of the model’s best features is turning your photos into videos. It’s similar to Apple’s Live Photos, but you can have the subject of a photo do virtually anything, instead of watching what actually happened.

If you want to try Dream Machine, head to Luma’s website, log in with a Google account, and type your prompt into the text box. Once you are done, tap the arrow on the right side and your request will enter a queue. On average, my videos took about three or four minutes to generate. Just keep in mind that you can only generate 30 free videos per month. If you want to make any more videos after that, you’re going to have to pay up.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.

\