Apple plans to add AI-powered app review summarization to the App Store. According to an unlisted article seen by 9to5Mac, the company wants to show a summary of users’ app reviews before they download a new app.
The Apple blog says there’s no clear example of what these App Store summaries could look like. However, they will possibly be made by Apple rather than using local processing. This upcoming feature will help users understand the most usual feedback about an app, whether it’s worth buying/downloading or not.
Developers will also be able to report if they consider a summary “inaccurate.” Here’s how Apple explains this feature:
“An app may have a summary that highlights the most common customer feedback and sentiment in user reviews about the app. The summaries are refreshed as new reviews are added. Summaries are available in select countries and regions and for apps with enough reviews to provide a summary. They appear on the app’s product page. If the summary is inaccurate or has another issue, you can report a problem.”
At the moment, it seems Apple is planning a slow rollout of this feature. If it’s related to Apple Intelligence in some way, that means the US App Store will be the first to get the App Store summaries, followed by other English-speaking countries.
This new feature could be part of Apple’s ideas to prevent users from downloading fraudulent apps. Over the years, BGR reported on several copycat and fraudulent apps trying to deceive users and even passing Apple’s App Store review process. If a summary suggests that an app doesn’t work as intended, it might help users steer clear of it.
9to5Mac says a launch is expected soon, as this feature can already be found in the App Store API. We’ll let you know once Apple makes this new feature official.
